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Founded in 1904 and headquartered in Farmington Hills, Michigan, USA, the American Concrete Institute is a leading authority and resource worldwide for the development, dissemination, and adoption of its consensus-based standards, technical resources, educational programs, and proven expertise for individuals and organizations involved in concrete design, construction, and materials, who share a commitment to pursuing the best use of concrete.
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1/17/2014
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The American Concrete Institute is pleased to unveil its new logo. This refreshed identity signifies the next step forward in the evolution of the ACI brand and serves as the foundation for consistent design and messaging across all ACI communications. In addition to the logo, the tagline "Always advancing" highlights the fact that everything the Institute does centers on advancing concrete knowledge, technology, construction, and quality, as well as collaboration and professional growth. The new logo was approved unanimously by ACI's Board of Direction, and is the first major update to the Institute's logo since 1964. Read about the new logo, its development, and history of ACI's logos in ACI President Anne Ellis' January Memo.
While being aware of ACI's extensive history and respecting key elements of ACI's past logos, the timing was right to have a brand identity that more accurately reflects the Institute. Even today's most iconic brands do not remain idle. ACI's logo is composed of the acronym "aci" and a symbolic graphic of the world. The color palette consists of bright, energetic hues for a more vibrant, contemporary, and dynamic impression. Introducing this new expanded color palette reflects ACI's energy, global reach, and range of members' areas of specializations.
In addition, the Institute's new branding was created to offer simplicity and clarity for global appeal. As ACI continues to expand knowledge of concrete globally through an increasing number of mutually beneficial international partnerships, the new branding will serve as a foundation for how the Institute is presented around the world.
As articulated through the Institute's new strategic plan, ACI envisions a future where everyone has the knowledge needed to use concrete effectively to meet the demands of a changing world. The Institute also recognizes the importance of a modern and vibrant image while remaining professional and relevant. This new logo will position ACI to further its mission to develop and disseminate consensus-based knowledge on concrete and its uses.
Please, share your thoughts about ACI's new logo and tagline. Tweet your feedback to @ConcreteACI. Share your thoughts on Facebook. Or -- better yet -- share a photo of yourself with ACI's new logo!
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