News Detail

ACI Marketing Toolkit for Concrete Professionals

8/13/2015

Good news for ACI members, industry leaders, chapter leaders, partner associations, and international partners—ACI has launched a Marketing Toolkit.

Launched recently at the ACI Chapter Roundtable , the toolkit includes on-demand resources for members and chapters to consistently communicate about the ACI brand, ACI’s vision, and ACI’s many products and services.Designed to help Institute stakeholders produce and use materials that are easily recognizable as ACI representatives or affiliates, the toolkit includes outreach and communication templates that simplify messaging about ACI and ACI Foundation activities, products, and services. Available through the footer on ACI’s website or directly at www.concrete.org/MarketingToolkit, the ACI Marketing Toolkit also provides on ACI messaging documents, customizable outreach tools (handouts, flyers, presentation slides, etc.), videos, photo albums, branding tools, and more – with select documents also available in Spanish.

The toolkit supports the outreach and engagement objectives included in ACI’s Strategic Plan. By providing accessible tools for more effective, consistent, and mission-driven communications from ACI, the Toolkit is expected to encourage better outreach and engagement with the Institute’s key target audiences.

ACI chapter officers, board members, committee members, international partners, and members are encouraged to use this toolkit in planning presentations, brochures, flyers, emails, and other communications to ensure marketing materials reinforce the ACI brand.

View the toolkit video.  Read the article from Concrete International launching the Marketing Toolkit.